The book points out how important it is to somehow measure how blogging efforts are performing based on your goals. There are several services available to obtain metrics. WebTrends will tell you how many people are looking at your blog. MyStatCounter provides a variety of stats including the paths your visitors have followed, a keyword a visitor used to find your blog and the most popular pages visited.
The book also instructs blog creators how they can use polls and surveys to capture necessary data to determine the effectiveness of their blog. The authors are clear about one message: "Having a blog is great, but unless you can measure its effectiveness, you may not be reaping its full benefits"
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