Creating a Blog

It seems relatively easy to create a blog. This one was set up in no time! I did not realize how many different blogging softwares existed. I was familar with this one, hence the reason I used it for this blog. Businesses may want to evaluate a hosted solution, but must be willing to accept some of the risks associated with that (less flexible, company may go out of business or stop hosting blogs). The other option is to have a nonhosted solution, in which case the company is responsible for securing the blog, backing it up and which type of hardware is used to host the blog.

After creating the blog, it is important that a company publish well edited and reviewed posts on a consistent basis. Blogs can also present a profile of the authors, generate revenue (through advertising) and be set up to feed new posts to subscribed readers.